Part 1. Evolution The Modern Jungle

Developments that have influenced today's stock market.

From the beginning, the language of the American stock market has included references to a colorful menagerie of creatures and critters, conjuring up vivid imagery that breathes life into a world of cold numbers and hard facts. Bulls and bears, dogs and dinosaurs, spiders and sharks1—all have found their way into the lexicon of equity investing, making for good copy and catchy sound bites. Almost designed, it seems, to keep audiences enthralled with the daily comings and goings of various buyers and sellers. Regrettably, these simple descriptions have sometimes fostered the illusion that coming out ahead is relatively easy—merely a matter of choosing ...

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