CASE STUDY
SnoozeShade
Cara Sayer is the Founder and MD of SnoozeShade a company that provides practical and useful products that make life with a baby easier. She describes herself as Chief Sleep Officer after her first product was inspired by inventing a shade for her daughter’s buggy to make it easier for her to sleep while out and about. Cara wanted an easy-to-use, lightweight and safe equivalent to a blackout blind for the pushchair and when she complained about not being able to find any, her friends suggested she should make one. The rest, as they say, is history.
The business was started in 2004 and it took about 18 months before ...
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