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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Larry Light, Joan Kiddon

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12. Breaking the Bad Habits That Inhibit Brand Building

History repeats itself because no one was listening the first time.

—Anonymous

It’s gonna take time

It’s gonna take a whole lot of precious time

It’s gonna take patience and time

To do it, to do it, to do it, to do it right

—George Harrison1

All the principles and approaches and organizational reconfigurations will not work if companies reinforce habits that stymie growth and innovation. Over the years, we have worked with brands in practically every industry. It is fascinating to see that, regardless of industry, organizations have bad habits that are so pervasive they get in the way of brand-building and culture change. We are not experts in organizational change. But we become part of ...

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