Part IV. Case Studies and CEO Comments
• Jaipur Rugs: Connecting Rural India to Global Markets (New)
• Casas Bahia: Retail for the Poor
• Hindustan Unilever: Lifebuoy Soap
• Hindustan Unilever: Iodized Salt (Annapurna Salt)
• Jaipur Foot: Prosthetics for the Poor
• Aravind Eye Care: The Most Precious Gift
• ICICI: Financial Services for the Poor
• ITC e-Choupal: Technology for the Poor
• Voxiva: Health Alerts for All
In this section, we present detailed case studies of successful innovations at the BOP. These cases span a wide range of industries—health care, financial services, housing, energy, personal care, and agriculture. Each case details innovations in business models. They represent ...
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