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New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

Book Description

A brand new collection of cutting-edge guides to sustainable capitalism

Translate sustainability and “base of the pyramid” strategies into real profits

It’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at the Crossroads, Third Edition, Stuart L. Hart reveals tomorrow’s capitalism. He presents new case studies and practical strategies for building companies that are more sustainable, build deeper roots in their markets, play a central role in solving social and environmental problems – and are far more profitable. Hart helps you identify sustainable products and technologies that will drive urgently needed growth and help solve social and environmental problems at the same time. Drawing on his experience consulting with top companies and NGOs worldwide, he shows how to craft your optimal sustainability strategy, and overcome the pitfalls of traditional ‘greening’ approaches. This edition presents new and updated case studies from the US and beyond, demonstrating what’s working and what isn’t. It also guides business leaders in building an “infrastructure for sustainability” – one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Next, in the 5th Anniversary Edition of his classic The Fortune at the Bottom of the Pyramid, C.K. Prahalad reveals all that’s been learned about competing and profiting “at the bottom of the pyramid.” Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews innovative CEOs to discuss what they’ve learned from their own initiatives, including the Unilever business leader who’s built a billion-dollar business in India. You’ll find a new case study on Jaipur Rugs’ innovative new global supply chain; updates to earlier editions’ key cases; and up-to-the-minute information on key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could hope the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

From the world-renowned experts in sustainable capitalismStuart L. Hart and C.K. Prahalad

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, 3/e
    1. Copyright Page
    2. Dedication Page
    3. Praise for Capitalism at the Crossroads
    4. About the Author
    5. Acknowledgments
      1. Notes
    6. Preface: Al Gore, Former Vice President of the United States
    7. Foreword: Fisk Johnson, Chairman and CEO, S. C. Johnson & Son, Inc.
    8. Part One. Mapping the Terrain
      1. Prologue: Reinventing Capitalism for the Post-Crisis World
        1. The Great Disruption
        2. The Best of Times, The Worst of Times
        3. Environmental Meltdown?
        4. The Demise of Development
        5. Implications for Corporations
        6. The Fork in the Road
        7. Notes
      2. 1. From Obligation to Opportunity
        1. The Great Trade-Off Illusion
        2. The Greening Revolution
        3. Shattering the Trade-Off Myth
        4. Breaking Free of Command-and-Control
        5. Beyond Greening
        6. Raging Against the Machine
        7. Smart Mobs Versus Smart Globalization
        8. Becoming Indigenous
        9. The Road Ahead
        10. Overview of the Book
        11. Notes
      3. 2. Worlds in Collision
        1. The Three Economies
        2. Collision Course
        3. New Lenses on the Global Market
        4. Developed Markets: Reducing Corporate Footprint
        5. Emerging Markets: Avoiding the Collision
        6. Traditional Markets: Serving Real Needs
        7. The Value Proposition
        8. Notes
      4. 3. The Sustainable Value Portfolio
        1. Sustainability Buzzwords
        2. Elements of Shareholder Value
        3. The Buzzword Sort
        4. Connecting the Dots: The Sustainable Value Portfolio6
        5. Charting the Sustainable Value Portfolio
        6. The Road to Sustainability
        7. Pursuing the White Space
        8. Notes
    9. Part Two. Beyond Greening
      1. 4. Clean Technology and Creative Destruction
        1. Continuous Improvement Versus Creative Destruction
        2. From Textile Dyes to Biomaterials
        3. Using Carbon Dioxide to Change the World
        4. Developing an Ecomagination
        5. Whole-Systems Thinking
        6. Reinventing the Wheels
        7. Technologies of Liberation
        8. Eating Your Own Lunch
        9. Notes
      2. 5. Innovation from the Bottom-Up
        1. On the Horns of a Dilemma
        2. Birth of BoP
        3. The Tip of the Iceberg
        4. Creative Creation
        5. Driving Innovation from the Base of the Pyramid
        6. Connecting the World
        7. Food, Health, and Hope?
        8. Power to the People
        9. The Great Convergence
        10. A New Development Paradigm
        11. Taking the Great Leap
        12. Notes
      3. 6. Raising the Base of the Pyramid
        1. BoP Pioneers
        2. It’s the Business Model, Stupid
        3. Assessing Sustainability Impact
        4. Village Phones: The Triple Bottom Line
        5. The MNC Advantage
        6. A Common Cause
        7. Notes
    10. Part Three. Becoming Indigenous
      1. 7. Broadening the Corporate Bandwidth
        1. Learning from Ladakh
        2. The Post-Development Challenge
        3. Radical Transactiveness
        4. Fanning Out: Extending the Scope of the Firm
        5. Fanning In: Integrating Diverse and Disconfirming Information
        6. Expanding Our Concept of the Global Economy
        7. From Alien to Native
        8. Notes
      2. 8. Developing Native Capability
        1. Next Generation Strategies and Skills
        2. Moving Beyond the Multinational Model
        3. Notes
      3. 9. Re-Embedding Innovation Strategy
        1. Comparing Apples and Oranges
        2. Toward a Base of the Pyramid Protocol
        3. Learning by Doing
        4. Taking the Initiative on Water
        5. The Three Big Challenges
        6. Leading the Next Great Transformation
        7. Notes
      4. 10. Building the Sustainable Global Enterprise
        1. Making It Happen in the Real World
        2. Aligning the Organization
        3. Building the Cathedral
        4. Postscript
        5. Notes
    11. Epilogue: Looking Forward
      1. Draining the Swamp
      2. The Next Tsunami
      3. Who Will Be the Twenty-First Century Watchdog?
      4. Notes
    12. Index
  5. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
    1. Copyright Page
    2. Praise for The Fortune at the Bottom of the Pyramid
    3. Preface
    4. Guide to Readers
      1. Part 1: Private Sector and Poverty: Progress During 2004-2009
      2. Part 2: The Original Text of the Book
      3. Part 3: CEO Reactions to the Concept and the Book
      4. Part 4: Cases Studies and CEO Comments
      5. Part 5: Video Clips
      6. Focus: Multiple Perspectives
    5. About the Author
    6. Part I. Private Sector and Poverty: Progress During 2004-2009
      1. New Introduction: Private Sector and Poverty: Progress During 2004-2009
        1. The Role of the Private Sector
        2. Who and What Is the Bottom of the Pyramid? What Have We Learned?
        3. Bottom of the Pyramid as a Business Opportunity
        4. Key Lessons from Experiments
        5. Business and the New Social Compact
        6. Democratizing Commerce: The Challenge for the 21st Century
        7. Endnotes
    7. Part II. The Original Text of the Book
      1. 1. The Market at the Bottom of the Pyramid
        1. The Bottom of the Pyramid (BOP)
        2. The Power of Dominant Logic
        3. The Nature of the BOP Market
        4. The Market Development Imperative
        5. Benefits to the Private Sector
        6. Endnotes
      2. 2. Products and Services for the BOP
        1. A Philosophy for Developing Products and Services for the BOP
        2. Twelve Principles of Innovation for BOP Markets
        3. Making It Happen
        4. Conclusion
        5. Endnotes
      3. 3. BOP: A Global Opportunity
        1. Engaging the BOP
        2. Local Growth Opportunities
        3. Local Innovations and Global Opportunity
        4. BOP Solutions for Developed Markets
        5. Lessons for MNCs from BOP Markets
        6. The Costs of Managing
        7. Learning to Live in a Network of Relationships
        8. Endnote
      4. 4. The Ecosystem for Wealth Creation
        1. Market-Oriented Ecosystem
        2. Ecosystems for a Developing Country
        3. Learning the Sanctity of Contracts
        4. Reducing Inequities in Contracts
        5. Building Governance Capabilities Among the Poor
        6. Endnotes
      5. 5. Reducing Corruption: Transaction Governance Capacity
        1. Are the Poor Poor?
        2. Transaction Governance Capacity (TGC)
        3. Building TGC
        4. The Andhra Pradesh e-Governance Story8
        5. eSeva
        6. Center for Good Governance
        7. Impediments
        8. Lessons from the Andhra Pradesh Experiment
        9. Endnotes
        10. Appendix: List of eSeva Services
      6. 6. Development as Social Transformation
        1. Development as Social Transformation
        2. Breaking Down Barriers to Communication
        3. BOP Consumers Upgrade
        4. Gaining Access to Knowledge
        5. Identity for the Individual
        6. Women Are Critical for Development
        7. Evolving Checks and Balances
        8. The Real Test: From the Pyramid to the Diamond
        9. Endnotes
    8. Part III. CEO Reactions to the Concept and the Book
      1. Microsoft
      2. Bharti Airtel—Empowering the Villages of India
      3. Reuters Market Light and The Fortune at the Bottom of the Pyramid
      4. Royal DSM
      5. ING
        1. Key Business Initiatives
        2. ING Vysya Bank
        3. Monitoring and Additional Services
        4. Case Study: Banking Services for the “Unbanked” Population in Rural India
      6. GlaxoSmithKline
      7. Unilever
        1. Doing Good, Doing Well
      8. Philips Electronics—Improving Health and Well-Being at the Base of the Pyramid
      9. University of Maastricht
      10. Acumen Fund
    9. Part IV. Case Studies and CEO Comments
      1. New to This Edition
      2. Videos
      3. Jaipur Rugs: Connecting Rural India to Global Markets
        1. Introduction
        2. The Grassroots of a Global Supply Chain
        3. Company History and Description
        4. The Ecosystem of Jaipur Rugs
        5. Business System Building Blocks
        6. Management Team
        7. Production
        8. Technical Architecture
        9. Capacity Building and Social Issues
        10. Sales and Product Snapshot
        11. Future Goals and Challenges
        12. Endnotes
      4. Casas Bahia: Retail for the Poor
        1. Update: Casas Bahia
      5. CEMEX: Homes for the Poor
        1. Endnotes
        2. CEMEX Update: Patrimono Hoy
        3. CEMEX’s Progress
        4. Annex
        5. Update Endnotes
      6. Hindustan Unilever: Lifebuoy Soap
        1. Endnotes
      7. Hindustan Unilever: Iodized Salt (Annapurna Salt)
        1. Endnotes
        2. Hindustan Unilever Case Updates
      8. Jaipur Foot: Prosthetics for the Poor
        1. Endnotes
        2. Jaipur Foot Update
      9. Aravind Eye Care: The Most Precious Gift
        1. Endnotes
        2. Update: Aravind Eye Care
      10. ICICI: Financial Services for the Poor
        1. Endnotes
        2. Update: ICICI Bank
      11. ITC e-Choupal: Technology for the Poor
        1. Endnotes
        2. Update: ITC e-Choupal
      12. Voxiva: Health Alerts for All
        1. Endnotes
        2. Update: Voxiva
      13. E+Co: Energy for Everyone
        1. Endnotes
        2. Update: E+Co/Tecnosol
      14. Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid
    10. Part V. Video Clips
    11. Index