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Neuromarketing For Dummies by Peter Steidl MBA, PhD, Andrew P. Pohlmann, Stephen J. Genco, PhD

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Chapter 13

When Consumers’ Brains Go Online

In This Chapter

arrow Recognizing how online marketing is different from traditional marketing

arrow Understanding how our brains consume web pages

arrow Looking at what causes website frustration, confusion, and rejection

arrow Seeing how we use nonconscious processes when we go online

arrow Identifying three major ways the Internet is changing our world

The human brain has encountered something brand-new with the invention of the online world. Throughout history, our brains have absorbed many profound innovations in communication technologies, beginning with the invention of language itself, then writing and reading, then the visual languages of photography and film, and most recently that pinnacle of human civilization, TV.

remember.eps But the online experience includes and goes beyond all these modes of communication. It challenges and entices our brains in new ways, enabling ...

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