Book description
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
How neuromarketing works
Insights from the latest neuromarketing research
How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
Practical techniques to help your customers develop bonds with your products and services
The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Part I: The Brave New World of Neuromarketing
- Part II: The Essence of Neuromarketing: The Nonconscious Mind of the Consumer
- Part III: Neuromarketing in Action
- Part IV: Measuring Consumer Response with Neuromarketing
- Part V: Living with Neuromarketing: Practical and Ethical Considerations
- Part VI: The Part of Tens
- About the Authors
- Cheat Sheet
Product information
- Title: Neuromarketing For Dummies
- Author(s):
- Release date: August 2013
- Publisher(s): For Dummies
- ISBN: 9781118518588
You might also like
book
Side Hustles For Dummies
Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig …
book
Business Writing For Dummies, 3rd Edition
Learn how to write for the results you want every time, in every medium! Do you …
book
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5 th Edition …
book
Business Gamification For Dummies
The easy way to grasp and use gamification concepts in business Gamification is a modern business …