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NeuroInvesting: Build a New Investing Brain

Book Description

Rewire your brain for investing success

As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.

  • Uses neuroscience to explain how successful investors think different

  • Written by an experienced investment advisor who works at one of Australia's premier retail brokers

  • Explains investing using real-world stories about investors from an advisor's perspective

When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Preface
    1. Mapping the NeuroInvesting Manual
  7. Acknowledgments
  8. About the Author
    1. Also by Wai-Yee Chen
  9. Part I: Being at Ease
    1. Chapter 1: Money and Me
      1. My Money Personality
      2. The Big Five Personality Traits
      3. Money and Me
  10. Part II: The Tension Caused by Impulsiveness
    1. Chapter 2: Thrills, Ego, and Impulse
      1. What Is Impulsiveness?
      2. What about Impulse?
      3. Keeping Impulse and Impulsiveness at Tension
      4. The Impulse Meter
    2. Chapter 3: Impulsiveness and Our Brain
      1. Impulsiveness and Dopamine
      2. Dopamine Neurons
      3. Dopamine and the Trader
      4. Dopamine Withdrawal Symptoms
      5. Novelty-Seeking Gene?
      6. Dopamine's Engine Room and Neuronetwork
    3. Chapter 4: Beating Impulsiveness
      1. Taut and Alert
      2. The Effect of Serotonin
      3. The Right Brain Comes to the Rescue
      4. Engaging the Rational Brain
      5. Setting Rules and Sticking to Them
      6. Emotional Pain and Fear
      7. In Conflict
      8. Brain Loop
      9. Be Open
      10. Play Your Own Game
  11. Part III: The Tension of Fear
    1. Chapter 5: How Did Fear Get Here?
      1. A Big Expectation
      2. A Clean Slate?
      3. Prevalent Fears
      4. Personal Fears
    2. Chapter 6: Are Fears Bad?
      1. Passing Up Good, Profitable Opportunities
      2. Buying at the Top
      3. Buying Products with High Yields
      4. Counterproductive Trading
      5. Unnecessary Protections
      6. Fear Incapacitates
      7. Inability to Accept Losses
      8. Fear Causes Brain Freeze
      9. The Costs of Fear
    3. Chapter 7: Reacquaint Yourself with Fear
      1. The Pandora's Box of Fear
      2. The Engine Room of Fear
      3. The Process of Fear
      4. The Making of Fear Memories
      5. How Real Are Memories?
      6. Recreating Trading Memories
      7. Other Fear Management Techniques
  12. Part IV: Instincts Held in Tension
    1. Chapter 8: Emotions and Beliefs
      1. Emotions
      2. What Are Emotions?
      3. The Emotional Neuronetwork
      4. Value of Emotions
      5. Emotional Expression of Goals
      6. Our Beliefs: The Unspoken Goal
      7. Instinct Encapsulates All
    2. Chapter 9: Expressions of Instincts
      1. A Culture of Anti-Instinct
      2. Your Instinct Awaits
      3. Expressing Instincts
      4. The Emotional Brain and Instincts
      5. Instincts in Trading
      6. From Instincts to Mimicry
      7. Mirror Neurons in Trading
      8. The Workings of Mirror Neurons
      9. Practice Instincts
      10. Avoid Instinct Killers
      11. Avoiding Anti-Instincts
    3. Chapter 10: Nurturing Your Skills in NeuroInvesting
      1. How to Be an Excellent Instinctual Investor
      2. NeuroInvesting Is a Journey
    4. Chapter 11: Summary of the 12 NeuroInvesting Trading Strategies
  13. Appendix A: Big Five Inventory Questionnaire (Adapted)
    1. The BFI Scale Scoring Instructions
  14. Appendix B: Barratt Impulsiveness Scale (Revised)
  15. Appendix C: The Maudsley Medical Questionnaire*
  16. Appendix D: Word Connection List*
  17. Appendix E: Body Perception Questionnaire
    1. Scoring Guide
  18. Index