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Neuroeconomics and the Decision-Making Process

Book Description

Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. Foreword
  7. Preface
    1. REFERENCES
  8. Acknowledgment
  9. Chapter 1: The Fundamentals of Neuroeconomics
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. THE FUNDAMENTALS OF NEUROECONOMICS
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  10. Chapter 2: Neuroeconomics and Media Economics
    1. ABSTRACT
    2. INTRODUCTION
    3. MODERN ECONOMICS AND NEUROECONOMICS
    4. HISTORICAL INCLINATIONS IN MEDIA ECONOMICS
    5. THE ECONOMIC CHARACTERISTICS OF THE MEDIA INDUSTRY
    6. THE RELATIONSHIP BETWEEN NEUROECONOMICS AND MEDIA ECONOMICS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  11. Chapter 3: Rational, Emotional, and Neural Foundations of Economic Preferences
    1. ABSTRACT
    2. INTRODUCTION
    3. CLASSICAL ECONOMIC DECISION MAKING: RATIONAL CHOICE AND UTILITY MAXIMIZATION
    4. BOUNDED RATIONALITY: ECONOMIC DECISION MAKING IN REAL LIFE
    5. PSYCHOLOGICAL AND EMOTIONAL FACTORS IN DECISION MAKING: BEHAVIORAL ECONOMICS
    6. PSYCHOLOGICAL BIASES AND HEURISTICS IN ECONOMIC DECISION MAKING
    7. BIG FIVE PERSONALITY TRAITS AND ECONOMIC PREFERENCES
    8. SOCIAL FACTORS INFLUENCING ECONOMIC PREFERENCES: THEORY OF MIND
    9. NEURAL MECHANISMS OF ECONOMIC DECISION MAKING –NEUROECONOMICS
    10. NEUROMARKETING: ADVERTISING, MARKETING, AND BRAND LOYALTY
    11. SUMMARY AND IMPLICATIONS FOR SOCIAL POLICIES
    12. REFERENCES
    13. KEY WORDS AND DEFINITIONS
  12. Chapter 4: Central Language Hypothesis in the Decision-Making Process
    1. ABSTRACT
    2. INTRODUCTION
    3. THEORETICAL FRAMEWORK
    4. NEUROLINGUISTIC PROJECTION OF CENTRAL LANGUAGE
    5. DISCUSSION
    6. POTENTIAL IMPLICATIONS
    7. FUTURE RESEARCH DIRECTIONS
    8. CONCLUSION
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  13. Chapter 5: Cooperation as a Core Component of Intercultural Competence
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. SOLUTIONS AND RECOMMENDATIONS
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  14. Chapter 6: Managerial Reactions to Ambiguous Environmental Changes
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THEORETICAL BACKGROUND
    4. 3. MANAGERIAL ATTENTION AND INTERPRETATION
    5. 4. ORGANIZATIONAL ACTIONS AND MANAGERIAL INTERPRETATION
    6. 5. ANALOGICAL REASONING AND ERRATIC DECISIONS
    7. 6. DISCUSSION AND CONCLUSION
    8. ACKNOWLEDGMENT
    9. REFERENCES
  15. Chapter 7: Economic Decision Making, Emotion, and Prefrontal Cortex
    1. ABSTRACT
    2. INTRODUCTION
    3. FUTURE RESEARCH DIRECTIONS
    4. CONCLUSION
    5. REFERENCES
    6. ADDITIONAL READING
    7. KEY TERMS AND DEFINITIONS
  16. Chapter 8: The Role of the Mixed Strategies and Selective Inflexibility in the Repeated Games of Business
    1. ABSTRACT
    2. INTRODUCTION
    3. BASICS OF GAME THEORY: PURE STRATEGIES AND MIXED STRATEGIES
    4. METHODOLOGY
    5. CASES AND OUTCOMES
    6. DISCUSSIONS AND CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  17. Chapter 9: Conjoint Analysis with fMRI
    1. ABSTRACT
    2. INTRODUCTION
    3. FUTURE RESEARCH DIRECTIONS
    4. CONCLUSION
    5. REFERENCES
    6. ADDITIONAL READING
    7. KEY TERMS AND DEFINITIONS
  18. Chapter 10: Plasticity and Memory in the Financial Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. THEORETICAL FRAMEWORK
    4. RESEARCH QUESTION
    5. METHODOLOGY
    6. LONG-TERM MEMORY AND PLASTICITY AS BASIC PROPERTIES IN THE FRACTAL STRUCTURE OF FINANCIAL MARKETS
    7. THE HURST INDEX AS A MEASURE FOR THE FRACTAL STRUCTURE AND LONG-TERM MEMORY OF FINANCIAL MARKETS
    8. STUDY OF THE AVAILABILITY OF THE FRACTUAL STRUCTURE AND LONG-TERM MEMORY OF THE CURRENCY MARKET WITH THE HURST INDEX
    9. CONCLUSION AND RECOMMENDATIONS
    10. REFERENCES
    11. ENDNOTE
  19. Chapter 11: Objective and Subjective Aspects of Decision-Making Support at the Mesoeconomic Level
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MANAGEMENT OF MESO-ECONOMIC SYSTEMS: FEATURES AND TOOLS FOR DECISION-MAKING SUPPORT
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  20. Chapter 12: Successfully Playing Games of Tax Compliance
    1. ABSTRACT
    2. INTRODUCTION
    3. RESEARCH METHODOLOGY AND SOURCES OF EVIDENCE
    4. EXAMINING ICTs IN THE CONTEXT OF ORGANISATIONAL REFORM AND INSTITUTIONAL CHANGE
    5. THE HUMAN DIMENSION IN COMPUTER SYSTEM DESIGN AND IMPLEMENTATION: FROM HUMAN FACTORS TO HUMAN ACTORS
    6. UNDERSTANDING ACTOR BEHAVIOUR WITHIN THE CONTEXT OF COMPLEX COMPUTER SYSTEMS
    7. GAME THEORY FOR POLITICAL SCIENTISTS: THE ECOLOGY OF GAMES
    8. EXPERIMENTS IN STRATEGIC INTERACTION: CLASSIFYING BASIC GAME TYPES
    9. ASSESSING PROJECT OUTCOME: A DISCUSSION OF THE DESIGN-ACTUALITY GAP MODEL
    10. PROPERTY TAX: DEFINITION, SCOPE, AND ADMINISTRATION
    11. GAMES OF TAX ADMINISTRATION: FROM CORRUPTION TO EVASION AND COMPLIANCE
    12. PROPERTY TAX ADMINISTRATION IN INDIA: THE CASE OF THE GREATER BANGALORE MUNICIPAL CORPORATION (BBMP)
    13. WHAT’S IN A GAME? DISCUSSING E-GOVERNMENT SUCCESS AND FAILURE
    14. SUCCESSFULLY PLAYING GAMES OF TAX COMPLIANCE: GOVERNMENT AGENCIES AS ARCHITECTS OF PUBLIC CHOICE
    15. CONCLUSION
    16. REFERENCES
    17. ADDITIONAL READING
  21. Chapter 13: Behavioral Stream in Polish Accounting
    1. ABSTRACT
    2. INTRODUCTION
    3. BEHAVIORAL ACCOUNTING VERSUS BEHAVIORAL FINANCE AND NEUROACCOUNTING RESEARCH IN POLAND
    4. CONCLUSION
    5. REFERENCES
    6. KEY TERMS AND DEFINITIONS
  22. Chapter 14: Game Theory
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. ANALYSIS OF STATIC GAMES
    5. NON-ZERO-SUM GAMES
    6. PREDICTING THE OUTCOME OF A GAME
    7. MULTIPLE NASH EQUILIBRA, PURE AND MIXED STRATEGIES
    8. DYNAMIC GAMES
    9. AUCTIONS
    10. CONCLUSION AND RECOMMENDATIONS
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  23. Chapter 15: Craving vs. Compulsion for Luxury Goods?
    1. ABSTRACT
    2. INTRODUCTION
    3. THE CONCEPT OF MATERIALISM
    4. LITERATURE REVIEW
    5. THEORETICAL FRAMEWORK AND PROPOSITIONS
    6. PROPOSED RESEARCH METHOD
    7. THEORETICAL IMPLICATIONS
    8. MANAGERIAL IMPLICATIONS
    9. FUTURE RESEARCH AGENDA AND CONCLUSION
    10. REFERENCES
  24. Compilation of References
  25. About the Contributors