11We’re Social Animals—Finding the Next Big Thing by Making It Social
THE YEAR WAS 2000, and I was on the phone with a client from Motorola. Instead of talking about the project at hand, we found ourselves discussing cell phones. “I headed up the original team to invent the cell phone, you know,” he told me. I was impressed. “Yep,” he said, “my team invented the cell phone and then we shelved the entire project for years.”
“Why?” I asked. “Why didn’t you bring it to market right away?” He answered, “Well, we thought we’d only be making about 10 of them. Not much of a market.”
“Ten of them? Why did you think that?” I asked.
He replied, ...
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