6It’s All About You: Speaking to the Self-Centered, Unconscious Mind

Image

YOU ARE WALKING down a dark street. You are all alone. You hear footsteps behind you. Your heart starts beating faster. You can hear the blood throbbing in your veins.

Do I have your attention now?

You, you, you, you, you, you, you.

You are hungry. You are cold. You are bored. Your ideas are important. You want this. You want that.

You, you, you, you, you, you, you.

Your primitive old brain is wired to care about you. To the old brain, everything is all about you. You are all that matters. In the scenario where you’re walking down the dark street, I grabbed your attention ...

Get Neuro Web Design: What Makes Them Click? now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.