Contents
Chapter 1: Designing Web Sites for Persuasion and the Unconscious Mind
You’re So Smart You Have Three Brains
What Really Makes Us Different From Animals?
What Happens When We Feel an Emotion Anyway?
There’s a Lot Going on Up There that We Don’t Even Know About
Hey, I’m in Conscious Control of How I Act, Right?
Have You had a Brilliant Unconscious Thought Lately?
Your Unconscious Is Smarter and Faster Than Your Conscious Mind
But We Know What We Like and What We Don’t, Right?
Chapter 2: Wanting to Belong: The Power of Social Validation
The (Not Quite True) Tragedy of Kitty Genovese
The Bystander Effect for Getting Help Online
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