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Neural Network Programming with Java by Fábio M. Soares, Alan M.F. Souza

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Chapter 7. Clustering Customer Profiles

One of the amazing capabilities of neural networks applying unsupervised learning is their ability to find hidden patterns that even experts may not have any clue about. In this chapter, we're going to explore this fascinating feature through a practical application to find customer clusters by using a transactions database. We'll go through a review on unsupervised learning and the clustering task. To demonstrate this application, the reader will be provided with a practical example on customer profiling and their respective implementations in Java. In this chapter, we will cover the following topics:

  • Clustering Task
    • Cluster Analysis
    • Cluster Evaluation
  • Applied Unsupervised Learning
    • Neural Network of Radial Basis ...

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