CHAPTER ELEVENcreating events that work for all
The voyage of discovery consists of seeing the territory with new eyes.
—Marcel Proust
No-Event-Is-a-Good-Event Quiz
True or false:
Casual events are better than structured activities for people who hate networking.
Answer:
False.
Again and again I have seen the surprising reality unfold—the same people who grumble over structured meet-and-greets benefit, by far, the most.
Let’s say you are in charge, running an event to call your own. Well, maybe someone else gets the credit and is thanked from the podium on the big night, but you and I know it was really all your doing. Perhaps it is not officially ...
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