We have explored various ways in which we can accentuate our brand to diverse publics, who could potentially be decision-makers and offer us access to the Hidden Platter of Opportunities. In this chapter we develop a comprehensive networking strategy and plan to connect with these professionals, engage them in collaboration, and ensure an exchange of value between parties.
As is the case with anything in your career, it is always critical to begin by establishing goals. An all-inclusive networking strategy is also dependent on goals, which can be organized into three categories:
These objectives will shift in terms of their priority through time, depending on where you are in your career path and what you need to achieve at any given moment. For example, your networking activities may be influenced by any of the following: