“This is one of the best written guides for creating alliance networks, which are needed for success in highly global, complex and competitive markets. It provides not only valuable academic concepts for building and developing networks, but also sound practical ideas on how to jointly develop value with partners. A must read.”
Jean-Christophe Visentin, Head of Strategic Alliances, Orange Business Services
“In an increasingly globalized world, companies are faced with a growing number of challenges—new regulations, disruptive technologies and evolving value chains. These are impossible to tackle alone and require learning how to cooperate with others. The tools, anecdotes, cases and lessons from Network Advantage would be handy to CEOs and corporate ...
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