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Network Advantage: How to Unlock Value From Your Alliances and Partnerships by Henrich Greve, Tim Rowley, Andrew Shipilov

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Chapter Eight

Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy

Biocon holds the distinction of being India's oldest and most prominent biotech company. Founded in 1978 by Kiran Mazumdar-Shaw, Biocon sells biotechnology products based on advanced fermentation technology; it employed more than 6,900 people in 2012, and generated 2012 revenues of approximately $446 million (25.4 billion rupees). Biocon spent a long time selling its products to developed-market companies. However, even after it proved its technological leadership through a unique patented process, the company could not easily form alliances. One possible explanation for other firms' reluctance to work with Biocon may have been its location in India where ...

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