10. Advanced Gamesmanship
We are all creatures of habit. Over the years, we’ve all picked up some bad habits. One habit that inflicts the most pain in selling is denial. We see the warning signs associated with a potential deal, but we just flat out ignore them. Along the way, we kid ourselves about the chances of winning that business. Negotiating with Backbone prepares you to perform better and smarter at the negotiating table. Now that you have learned the tactics for better negotiating, you are ready for advanced tactics to help you become an expert in the great game of negotiation.
My firm once worked with a large company that sells specialty packaging solutions, to assist with its emerging pricing strategy. The company is successful and ...
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