What can we learn from developments in the furniture industry?

As long as we stay in a rut, business will be conducted as so-called zero-sum games. If we wish to make more money through a deal, we have to squeeze some of the other parties in the chain to take upon themselves higher costs, risks, or liabilities.

As long as we stay in a rut, business will be conducted as so-called zero-sum games. If we wish to make more money through a deal, we have to squeeze some of the other parties in the chain to take upon themselves higher costs, risks, or liabilities.

In this chain some of the links are the designer, the manufacturer, his employees, the owners and other sources of financing, sub-suppliers of machines and raw materials, forwarding agents, ...

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