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Need, Speed, and Greed by Vijay V. Vaitheeswaran

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9

Greed for Good

A big problem for the future of capitalism and the earth is that corporate balance sheets and national accounts do not generally take account of natural capital, such as the value of ecosystem services provided by the Earth, or of the many intangible forms of human capital that matter in the Ideas Economy. Only when capitalism stops flying blind can mankind hope to start flying in the right direction. In fits and starts, governments and companies are moving toward cradle-to-cradle analysis of the true costs of goods and services.

Advocates of market-based solutions to grand global problems suggest that business can shift from being part of the problem to being at the heart the solution if capitalists take a longer-term and ...

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