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Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale

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9. Balancing Gamification Legal Risks and Business Opportunities

One of the hottest trends in technology today is gamification—that is, the practice of applying the mechanics and dynamics of gaming to non-gaming activities. Although gamification is sometimes dismissed as a simple fad and the tech buzzword du jour, there is a growing number of industry experts who regard gamification as a transformative movement that is shaping the future of business.

Even the world’s largest coffee chain is rewarding users with virtual points and virtual badges for visiting their retail stores. Starbucks, in partnership with location-based social network Foursquare, allows its customers to check in at their retail locations on their mobile phones and to earn ...

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