O'Reilly logo

Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. Managing the Legal Risks of User-Generated Content

Unlike paid media, user-generated content (UGC), also known as consumer-generated media (CGM), describes a wide range of digital media created and shared by consumers. UGC consists of materials that users post to a website for public consumption, and is often inspired by product or service experiences. UGC can take on a wide variety of forms, including reviews, feedback, testimonials, ratings, Twitter tweets, Facebook postings, photos, comments, and videos posted on social networks, blogs, forums, clubs, groups, wikis, review sites and e-commerce sites (such as Amazon.com, which hosts a number of customer product reviews).

UGC can be a key driver of website traffic, thereby increasing the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required