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Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale

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1. Social Media Promotion Law: Contests and Sweepstakes

Social media promotions, including contests, sweepstakes, raffles, drawings, giveaways, and freebies, are an effective means to achieve the most highly sought-after social media business and marketing objectives, including:

Growing your company’s social influence and reach (for instance, increasing the number of friends, fans, followers, subscribers, group members, and the like within branded social properties)

Growing brand awareness, demand, and loyalty

Fostering brand engagement

Submission of user-generated content (UGC) and the placement of valuable backlinks (for example, getting users to discuss your products and services, post their comments, reviews, endorsements, and so ...

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