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Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale

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Introduction

Social media for business has evolved from chic, to mainstream, to essential. It represents a monumental shift in marketing because it facilitates unprecedented opportunities for companies to connect with their customers, generate business exposure, attract leads, drive website traffic, improve search rankings, increase sales, and to facilitate enterprise alignment, innovation, collaboration, customer service, and more.

Recognizing the value of interactive communications with their customers, companies are increasingly incorporating social media into their overall communications strategies. Unlike traditional static marketing, social media is a dynamic promotional tool enabling real-time, organic conversations between companies ...

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