CHAPTER 7

Using Fear to Your Advantage

And now my favorite topic: FEAR. Really, Larry? Your favorite topic is fear? Are you feeling okay? Yes, I am. The reason fear is my favorite topic is that I was able to figure out how to manage it. And now I get to share that with you. Are you experiencing any fear about being an entrepreneur? Of course you are, every entrepreneur experiences fear, or they’re very good about covering it up. It’s part of the entrepreneurial deal. Fear is part of the package. However, this is a good day for you, because right here you’re going to learn to manage your fears. Right Now.

We’ve all heard a kid say, “You’re not the boss of me!” It’s funny when they say it because while they may be telling you to leave them alone ...

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