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Nature’s Fortune by Jonathan Adams, Mark Tercek

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9

The Business Case for Nature

IF WORKING IN CITIES SEEMS FOREIGN TO MANY ENVIRONMENTALISTS, working with global corporations may seem even more so. People sometimes ask me why environmental organizations should collaborate with corporations such as The Dow Chemical Company, Shell Oil, or mining giant Rio Tinto. These companies have huge environmental footprints—why work with them? My response is always the same: shouldn’t we try? The bigger the company’s footprint, the bigger the opportunity for the company to reduce its impact on the environment by changing its behavior.

One of my scientists likens global corporations to keystone species. Keystone species have a disproportionately large effect on their ecosystems—analogous to a keystone in ...

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