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Nature’s Fortune by Jonathan Adams, Mark Tercek

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1

Maybe It’s Not Chinatown After All

I FIRST MET CARLOS SALAZAR AT A LUNCHEON GATHERING OF conservation scientists and business leaders in Cartagena, Colombia in October 2011. A savvy and successful businessman, Salazar is not an environmentalist. His business, however, depends almost entirely on water. Over the past few years, he began to take seriously the possibility that the growing global water scarcity may soon be at his doorstep.

Salazar runs Coca-Cola FEMSA, the largest independent Coke bottler in the world. His business sprawls across nine countries in Latin America. Running such an enormous organization has not in the past required expertise in ecology or biology, climate change or habitat loss. That may be changing. Salazar and people ...

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