Index
advertising 95
alcoholic beverages
Federal control 100
state control 100
antitrust requirements 214
CALM Act/volume of advertisements 102
children’s TV 102
consumer leasing disclosures 96–8
copyright issues
fair use 188
music rights 188
ownership by the “author” 187
“sound alike”/“look alike” 189
trademark issues in comparative advertising production 188–9
embedded (product placement/integration) 39
false/misleading 98
gaming 98
general disclosure requirements 97
non-discriminatory sales agreements 311
political 37, 43, 47, 146, 153
special provisions for radio/television 97–8
teaser 38
tobacco products 101
AFRTS see American Forces Radio and Television ...
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