Foreword
The Poetry of Social Networking to Court Customers and Invest in Relationships
In the era of the Social Web, everything we create and share online is open to public discovery, interpretation, and feedback. It introduces our thoughts, emotions, passions, and insights to new people and erases the geographic borders and boundaries that prevented us from artfully and naturally connecting with like-minded people around the world.
Your digital identity defines who you are. And in this genre of Web-savvy content creators and purveyors, your online reputation does indeed precede you.
Perception is reality.
The Social Web on websites like MySpace has effectively introduced us to a digital land rush that allows us to stake a claim ...
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