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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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8. Using Video with MySpace

We live in a different world now as far as video and music are concerned. The family room “boob tube” has been replaced by YouTube. Even the compact disc of today is having trouble keeping up with digital music. Today’s wired consumers (especially MySpace users) want media cheap, fast, and in a variety of “snack”-like options. A viral video or music hit in today’s market represents a huge opportunity for exposure and, in some cases, a profitable return. Toward the end of 2007, Comscore.com reported that more than 141 million people watched a staggering 10 billion online videos during the month of December alone. Let’s take a look at how you can get a piece of this huge audience using MySpace and other ...

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