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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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6. Precision-Targeting Your Demographic

As we have discussed, MySpace marketing allows you to precision-target your demographic. But what does that mean exactly? Well instead of wasting your time and energy trying to reach out to the millions of MySpace users, your goal should be to focus on building a network of five to ten thousand well-qualified friends. These candidates are most likely to respond to your marketing and offer the best opportunity for returns. They are the people who really get and dig your promotion, your evangelists even.

For many users, MySpace is like an ocean. Giving the right users a life preserver in the form of your page encourages them to latch on and participate. This means they will be better engaged ...

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