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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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2. Preparing Your Business for MySpace

A MySpace marketing campaign should be approached like any other advertising efforts you undertake. This requires a certain level of preparation to execute successfully, something many skip when they jump into this new medium. Without a solid plan and good grasp of the community, your promotion will most likely fall flat with this crowd. In this chapter we are going to take your through how to prepare your business for MySpace.

We start with what materials are needed to get started. We take a look at all the individual pieces needed from the artwork, to dynamic elements like videos and even people. In concert, these elements will be used across all of your MySpace marketing campaigns. Finally, ...

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