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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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A. The MySpace Developer Platform

This chapter discusses the MySpace Developer Platform. This feature enables you to create applications that can be installed by members. These mini applications are very similar to widgets, with a few unique properties. These properties give them an extended reach and real estate throughout MySpace. They can be installed by members of MySpace and included within their profile. The applications can serve several purposes, such as games, or aggregated content from your website such a blog feed.

We go through the history of the platform and touch base on some of the technologies used. Learn how to create your first application, or for the programmer challenged, find some help. MySpace applications ...

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