Part 2
Is my idea right for the market?
Once an idea is formed and you are committed to beginning a business, it is imperative that you ensure a market exists for your offering, and that people will buy it. This will give you more confidence your business will be a success.
As you work through the following chapters, you will begin a voyage of discovery. I will encourage you to look at market information, get up close and personal with your ideal customers and throughout all of this be constantly refining your idea.
It is very rare to create the perfect saleable idea in the first instance. Most often, the idea is refined as you continue to get feedback, understand more about the market place and develop a deeper knowledge about your offering ...
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