Chapter 15
What business know-how do I need?
Running a business successfully will require you to wear any number of hats during a month, or even during the same day. Suddenly you need to know about marketing, sales, accounting, customer management, tax and so on and so on.
From this chapter you will discover:
- what essential knowledge you need to run a business successfully
- ideas to gain that knowledge or find help.
I know that when you start a business the thought of all that you don’t know can be overwhelming. When we focus more on what we don’t know instead of what we do, our brain can go into overdrive and we talk ourselves out of starting.
Making it this far into the book means that you are up for a new adventure, for challenge and a fresh ...
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