You are previewing My LinkedIn®.
O'Reilly logo
My LinkedIn®

Book Description

My LinkedIn®


instructions with callouts to photos that show you exactly what to do


when you run into problems or limitations with LinkedIn

Tips and Notes

to help you take full advantage of LinkedIn

Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:

  •   Leverage the vast LinkedIn network, with hundreds of millions of members worldwide

  •   Create your LinkedIn account, explore the LinkedIn site, and get started fast

  •   Define your goals and create a profile that helps you achieve them

  •   Enhance your profile with multimedia content including images, audio, video, and documents

  •   Connect with people you know—and people you need to know

  •   Make the most of LinkedIn Messages, InMail™, and Introductions

  •   Systematically build your professional brand

  •   Find new jobs, consulting opportunities, and clients

  •   Optimize and streamline the way you manage contacts

  •   Request, provide, manage, and revise professional recommendations

  •   Use endorsements to demonstrate your expertise

  •   Customize your LinkedIn home page to view the content that’s most relevant to you

  •   Use LinkedIn Groups for networking, research, and marketing

  •   Extend the power of LinkedIn with external tools

  •   Access LinkedIn from mobile devices

  •   Use LinkedIn to recruit the world’s best talent

  •   Decide whether to upgrade to a LinkedIn premium account

  •   Promote your firm with an outstanding LinkedIn Company Page

  •   Drive maximum value from LinkedIn Ads and Sponsored Updates

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Table of Contents
  6. About the Author
  7. Dedication
  8. Acknowledgments
  9. We Want to Hear from You!
  10. Reader Services
  11. Getting to Know LinkedIn
    1. Understanding What You Can Do with LinkedIn
    2. Discovering What Makes LinkedIn Different
    3. Understanding the Key to LinkedIn Success
  12. 1. Creating Your LinkedIn Account
    1. Getting Started with LinkedIn
    2. Finding Your Way Around LinkedIn
    3. Choosing the Right LinkedIn Account Type
  13. 2. Creating Your LinkedIn Profile
    1. Exploring LinkedIn Profiles
    2. Entering Basic Profile Information
    3. Adding Media Files
    4. Adding Profile Sections
    5. Customizing Your Public Profile and URL
    6. Exploring Other Profile Options
  14. 3. Developing Your LinkedIn Network
    1. Developing a Connection Strategy
    2. Building Your Network
    3. Managing Your Connections
  15. 4. Customizing Your LinkedIn Settings
    1. Customizing the Way You Use LinkedIn
    2. Customizing Profile Settings
    3. Customizing Email Notification Settings
    4. Managing Group, Company, and Application Settings
    5. Managing Your Account Settings
  16. 5. Managing and Updating Your Profile
    1. Maintaining an Updated Profile
    2. Sharing Updates
  17. 6. Communicating with Other LinkedIn Members
    1. Understanding LinkedIn Messages, InMail, and Introductions
    2. Managing Your Inbox
    3. Sending Messages
    4. Sending InMail
    5. Requesting Introductions
  18. 7. Searching on LinkedIn
    1. Finding Information Fast on LinkedIn
    2. Searching for People
  19. 8. Using LinkedIn Tools
    1. Exploring the LinkedIn Tools Page
    2. Working with Email Signatures
    3. Using the Sharing Bookmarklet
    4. Exploring LinkedIn Mobile Applications
    5. Exploring Other LinkedIn Tools
  20. 9. Viewing News on LinkedIn Pulse
    1. Viewing and Customizing News
    2. Exploring Influencers
    3. Exploring Channels
  21. 10. Finding a Job
    1. Attracting Recruiters and Hiring Managers
    2. Searching for Jobs
    3. Applying for a Job
    4. Finding Recruiters and Hiring Managers
    5. Exploring Job Seeker Premium Accounts
  22. 11. Working with LinkedIn Recommendations
    1. Understanding LinkedIn Recommendations
    2. Requesting Recommendations
    3. Responding to Recommendation Requests
    4. Managing Recommendations You’ve Received
    5. Managing Recommendations You’ve Given
  23. 12. Working with LinkedIn Endorsements
    1. Giving Endorsements
    2. Receiving and Managing Endorsements
  24. 13. Recruiting Job Candidates
    1. Posting Jobs on LinkedIn
    2. Searching for Job Candidates
    3. Using LinkedIn Talent Solutions
  25. 14. Participating in LinkedIn Groups
    1. Getting Started with LinkedIn Groups
    2. Participating in Group Discussions
    3. Viewing Group Promotions
    4. Viewing Group Job Postings
    5. Managing Your Groups
    6. Creating and Managing Your Own Group
  26. 15. Working with Company Pages
    1. Exploring LinkedIn Company Pages
    2. Searching for Companies
    3. Following and Unfollowing Companies
    4. Creating and Managing a Company Page
  27. 16. Advertising on LinkedIn
    1. Working with LinkedIn Ads
    2. Working with Sponsored Updates
  28. Index