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Murdoch’s World by David Folkenflik

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12

SKY’S THE LIMIT

IN ENGLAND, RUPERT MURDOCH HAD been seeking to achieve in television the kind of inescapable presence that he had earlier attained in newspapers. To do that, he sought to compete against the BBC on what he considered to be a more equal footing. He had always resented the government subsidy it received.

The BBC had been the dominant UK broadcaster since its first radio transmission in 1922 from Marconi House in the Strand, at the center of London, just blocks from the seat of government and Piccadilly’s theater district. The first words: “This is 2-L-O, the London station of the British Broadcasting Company calling. 2-L-O calling.” ...

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