O'Reilly logo

Murdoch’s World by David Folkenflik

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6

THE “FOG OF WAR”

ROGER AILES DEVELOPED HIS PHILOSOPHY as he shaped the media efforts of two presidential campaigns—Richard Nixon and George H.W. Bush. Ailes knows how to make a candidate look presidential. And he also knows how to throw a punch. Ailes is not just more conservative than Murdoch but more steeped in the world of politics than his boss, who still thinks of himself as running a journalistic outfit. Ailes’s key insight is defining opponents before they define themselves. And Ailes finds opponents all over.

Fox’s PR shop, led by Ailes’s longtime executives Brian Lewis and Irena Briganti, wears its reputation as a badge of honor. The ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required