Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

Introduction

In the world of large companies that sell through brick-and-mortar stores, having multiple locations is usually critical to the success of those businesses. The expectation is that if a store is successful in one location, presumably a similar store will be just as successful in another location, thereby increasing overall revenue and profit.

With online commerce, similar considerations apply, and it is common that a company may want to create multiple sites to increase its revenue. Thanks to the creativity of human enterprise and the diversity of business ideas, there is no end to scenarios that cause companies to create multiple commerce sites. We have seen companies create sites targeted to different countries, sites dedicated ...