Preface
Many years ago, my wife suggested that we take a summer vacation by renting a cottage on the east coast of the United States, somewhere close to the ocean. So I started looking for a cottage to rent, trying various searches such as “cottage to rent Georgia” and “vacation homes Carolina.”
As I was going through this process, I noticed that quite a few sites returned by Yahoo! and Google seemed to belong to the same company. Although the home pages were different, and the marketing text and messages were completely different, all these related sites tended to offer the same set of cottages, and the overall site flow and the look-up process was the same.
I concluded that this company probably set up a dozen sites to increase its footprint ...
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