Chapter 5. When Sharing Works

Key Concepts

Determine whether a company’s commerce site needs to justify the development of a shared platform

Compare the benefits of a shared platform with the trade-offs and limitations

Ensure the ability to succeed in developing a shared platform

Measure success using agreed-upon criteria

A company might find itself in several situations that prompt it to consider the need for the transformation to a shared platform for its commerce sites.

The company might have already created a number of different sites on separate platforms and is having difficulties controlling all the costs and managing the sites. In such a situation, the company might be interested in reducing the expenses and in improving ...

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