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Multinational Enterprise Management Strategies in Developing Countries

Book Description

In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. Foreword
  7. Preface
    1. MNEs’ RELATIONSHIPS WITH EMERGING MARKETS
    2. EMERGING MARKETS’ RELATIONSHIPS WITH MNEs
    3. MNEs’ STRATEGIES IN EMERGING MARKETS
    4. GOING FORWARD
    5. WHY READ THIS BOOK
    6. REFERENCES
  8. Acknowledgment
  9. Chapter 1: MNEs Management Strategies in Developing Countries
    1. ABSTRACT
    2. INTRODUCTION
    3. ENVIRONMENTAL CHALLENGES FOR MNEs
    4. FINAL THOUGHTS AND FUTURE DIRECTION
    5. REFERENCES
    6. KEY TERMS AND DEFINITIONS
  10. Chapter 2: Strategic Options for MNEs Operating in Emerging Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. CONTEXT: THE INCREASING IMPORTANCE OF EMERGING MARKETS FOR MNES FROM DEVELOPED COUNTRIES
    4. THE EXTERNAL CONDITIONS FOR OPERATING IN EMERGING MARKETS
    5. THE OPTION SPACE FOR MNEs
    6. SOME CONCLUSIONS: FLEXIBILITY, ETHICS, AND GROWTH OPPORTUNITIES
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  11. Chapter 3: Strategies for Enhancing the Competitiveness of MNEs
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. COMPREHENSIVE PERSPECTIVE OF COMPETITIVENESS
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  12. Chapter 4: Ethical and Social Challenges
    1. ABSTRACT
    2. INTRODUCTION
    3. MORALITY IN BUSINESS ETHICS
    4. UNIVERSAL ETHICAL PRINCIPLES IN BUSINESS
    5. CLOSING THE MORAL DIVIDE
    6. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  13. Chapter 5: Measuring Multinational Enterprise Marketing Performance
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND: MARKETING STRATEGY AND PERFORMANCE METRICS
    4. KEY COUNTRY METRICS: PERCEIVED VALUE AND CUSTOMER VALUE ADDED
    5. FINAL THOUGHTS
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
  14. Chapter 6: The Use of Technology in Organizations
    1. ABSTRACT
    2. INTRODUCTION
    3. AN INTERCONNECTED WORLD
    4. MULTINATIONAL COMPANIES AND TECHNOLOGY
    5. ACCESS TO TECHNOLOGY THROUGH DIRECT FOREIGN INVESTMENT
    6. KNOWLEDGE: THE FINAL QUEST
    7. THE CHALLENGES FOR MNC
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. ENDNOTE
  15. Chapter 7: Operational Approaches in Organizational Structure
    1. ABSTRACT
    2. INTRODUCTION
    3. ORGANIZATIONAL STRUCTURE
    4. THE ELEMENTS OF ORGANIZATIONAL STRUCTURE
    5. FACTORS INFLUENCING THE DECISION TO STRUCTURE
    6. LEARNING ORGANIZATION
    7. FINAL THOUGHTS AND FUTURE DIRECTION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  16. Chapter 8: Emerging MNEs Successfully Operating in International Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND AND LITERATURE REVIEW
    4. RESEARCH ON THE INTERNATIONALIZATION CONCEPT
    5. THE CASE OF CEMEX
    6. THE CASE OF GRUMA
    7. THE CASE OF AMERICA MOVIL
    8. CONCLUSION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  17. Chapter 9: On the Relationship between Informal and Formal Institutions, Foreign Direct Investment, and Innovation in Emerging Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. THE ROLE OF SOCIAL CAPITAL AND TRUST
    5. CORRUPTION
    6. METHODOLOGY
    7. DISCUSSION OF RESULTS
    8. CONCLUSION
    9. SOLUTIONS AND RECOMMENDATIONS
    10. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  18. Chapter 10: Exploring the Social Impact of Foreign Direct Investment on Institutional Change
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. DISCUSSION OF RESULTS
    6. CONCLUSION
    7. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  19. Chapter 11: The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. KNOWLEDGE ZONES EXPRESSED IN THE UPPSALA GLOBALIZATION PROCESS MODEL (UGPM)
    4. 3. THE GOTHEBORG IV (G4) MODEL: SITUATING THE ROLE OF LANGUAGE IN THE FIRM’S GLOBALIZATION PROCESS
    5. 4. DATA COLLECTION AND METHOD OF ANALYSIS
    6. 5. FINDINGS AND DISCUSSION
    7. 6. CONCLUDING DISCUSSION AND SOME PRACTICAL APPLICATIONS OF THE GOTHEBORG IV (G4) MODEL
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  20. Chapter 12: Chinese Wisdom, World Quality
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. CORPORATE LANGUAGE AND VISUAL COMMUNICATION IN INTERNATIONAL BUSINESS
    4. 3. THEORETICAL FRAMEWORK, METHOD, AND DATA
    5. 4. ANALYSIS, FINDINGS, AND DISCUSSION
    6. 5. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
    9. APPENDIX
  21. Chapter 13: Social Capital Management Challenges
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL CAPITAL IN ASIA
    4. THAILAND
    5. DISCUSSION
    6. RECOMMENDATIONS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  22. Chapter 14: Managing National Competitive Disadvantages
    1. ABSTRACT
    2. INTRODUCTION
    3. NATIONAL COMPETITIVENESS
    4. STRATEGIC APPROACHES
    5. THAILAND
    6. EXAMPLES: TOYOTA
    7. EXAMPLE: CP GROUP
    8. ANALYSIS AND RECOMMENDATIONS
    9. CONCLUSION
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  23. Chapter 15: International Business Diplomacy
    1. ABSTRACT
    2. INTRODUCTION
    3. LATIN AMERICA: A FERTILE GROUND FOR CONFLICT
    4. DOING BUSINESS WHERE REALITY OVERCOMES FICTION
    5. FINDINGS
    6. FINAL THOUGHTS
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
    9. ENDNOTES
  24. Chapter 16: Institutional Leadership and Governance
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. THE THEORETICAL FRAMEWORK
    4. 3. THE LEADERSHIP SPECTRUM FRAMEWORK
    5. 4. BACKGROUND ON AFRICAN LEADERSHIP AND GOVERNANCE
    6. 5. CONTEXTUALIZING AFRICAN LEADERSHIP: LEADER OF SHIP OR LEADER OF SHEEP?
    7. 6. ‘LEADERSHIP PRESENCE’ AND ‘LEADERSHIP ABSENCE’ IN AFRICA
    8. 7. SUCCESSFUL LEADERSHIP MEASURES AND RECIPE FOR AFRICA
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  25. Chapter 17: Operational Structure of Multinational Enterprises in Africa
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MNE IN SELECTED COUNTRIES IN AFRICA
    5. FINANCING OF MULTINATIONAL ENTERPRISES
    6. SPECIFIC WAYS FOR IMPROVING FINANCIAL BASE FOR THE DEVELOPMENT OF MNEs IN AFRICA
    7. CHALLENGES FACING MNEs IN AFRICA
    8. THE ORGANIZATIONAL STRUCTURE OF A MULTINATIONAL COMPANY
    9. FINAL THOUGHTS
    10. CONCLUSION
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  26. Chapter 18: Multinational Enterprises and African Economy
    1. ABSTRACT
    2. INTRODUCTION
    3. MAJOR SECTORS PERCEIVED AS PATHS TO GROWTH OF AFRICA’S ECONOMY
    4. ROLE OF MULTINATIONAL ENTERPRISES ON AFRICA’S ECONOMY
    5. SPECIFIC ROLES OF MNEs IN THE GROWTH AND DEVELOPMENT OF AFRICAN ECONOMIES
    6. STRATEGIES TO BE ADOPTED TO ENCOURAGE THE DEVELOPMENT OF MNEs
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  27. Chapter 19: Standards Certifications and Exports Performance
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. DISCUSSION
    6. CONCLUSION
    7. LIMITATIONS OF THE STUDY AND IMPLICATIONS FOR FURTHER RESEARCH
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. APPENDIX 1
    11. APPENDIX 2
  28. Chapter 20: Social Capital Management Challenges in Malaysia
    1. ABSTRACT
    2. INTRODUCTION: WHAT IS SOCIAL CAPITAL
    3. BACKGROUND: SOCIAL CAPITAL MANAGEMENT
    4. SOCIAL CAPITAL MANAGEMENT IN MALAYSIA
    5. CHALLENGES OF SOCIAL CAPITAL MANAGEMENT IN MALAYSIA
    6. HOW TO OVERCOME THE CHALLENGES OF SOCIAL CAPITAL MANAGEMENT IN MALAYSIA?
    7. CONCLUSION
    8. REFERENCES
    9. KEY WORDS AND DEFINITIONS
  29. Compilation of References
  30. About the Contributors