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Multinational Corporation Subsidiaries in China by Tim Hudson, Vipin Gupta, Jifu Wang, Jinghua Zhao

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6

Corporate and functional strategies

Abstract:

In this chapter, we investigate corporate and functional strategies of MNC subsidiaries in China, including relationships with the parent company and with other subsidiaries, integration and localisation, M&A and alliance strategy, financial strategy, marketing strategy, knowledge transfer strategy, human resources strategy, R&D strategy and strategic blunders. The findings and analysis are summarised in a table.

Key words

Corporate

functional

strategy

relationship

parent company

subsidiaries

integration

localisation

M&A

alliance

financial strategy

marketing strategy

knowledge transfer strategy

human resources strategy

R&D strategy

strategic blunders

Hypotheses

Hypothesis 1: relationships ...

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