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Multimedia: Making It Work, Ninth Edition, 9th Edition

Book Description

The Most Complete, Up-to-Date Multimedia Guide

Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teaching you the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills.

Learn how to:

  • Master the essential elements of multimedia, including text, images, sound, animation, and video
  • Incorporate bitmap, vector, and 3-D images
  • Record and edit digital audio and use MIDI
  • Create computer-generated animations
  • Shoot and edit digital video
  • Select the best hardware, software, and authoring tools for your project
  • Determine the scope and cost of a multimedia project n Design, produce, and test your project
  • Acquire the best content and talent for your budget
  • Design dynamic Web content
  • Create apps for mobile devices, including tablets, readers, and smartphones
  • Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD

Each chapter includes:

  • Learning objectives
  • Full-color illustrations and screenshots
  • Helpful notes, tips, and warnings
  • Chapter summaries and key term lists
  • End-of-chapter quizzes and lab projects
This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor's resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.

Table of Contents

  1. Cover 
  2. Title Page
  3. Copyright Page
  4. About the Author
    1. About the Technical Editor
  5. About this Book
    1. Important Multimedia Skills
    2. Effective Learning Tools
  6. Contents 
  7. Acknowledgments
  8. Introduction
  9. 1. What Is Multimedia?
    1. Definitions
      1. Where to Use Multimedia
    2. Multimedia in Business
    3. Multimedia in Schools
    4. Multimedia at Home
    5. Multimedia in Public Places
    6. Virtual Reality
    7. Delivering Multimedia
    8. CD-ROM, DVD, Flash Drives
    9. The Broadband Internet
  10. 2. Text
    1. The Power of Meaning
      1. The Power and Irregularity of English
    2. About Fonts and Faces
      1. Cases
      2. Serif vs. Sans Serif
    3. Using Text in Multimedia
      1. Designing with Text
      2. Fields for Reading
      3. HTML Documents
    4. Computers and Text
      1. The Font Wars Are Over
      2. Character Sets and Alphabets
      3. Mapping Text Across Platforms
      4. Languages in the World of Computers
    5. Font Editing and Design Tools
      1. Fontographer
      2. Making Pretty Text
    6. Hypermedia and Hypertext
      1. The Power of Hypertext
      2. Using Hypertext
      3. Searching for Words
      4. Hypermedia Structures
      5. Hypertext Tools
  11. 3. Images
    1. Before You Start to Create
      1. Plan Your Approach
      2. Organize Your Tools
      3. Configure Your Computer Workspace
    2. Making Still Images
      1. Bitmaps
      2. Vector Drawing
      3. Vector-Drawn Objects vs. Bitmaps
      4. 3-D Drawing and Rendering
    3. Color
      1. Understanding Natural Light and Color
      2. Computerized Color
      3. Color Palettes
    4. Image File Formats
      1. Image File Compression
  12. 4. Sound
    1. The Power of Sound
    2. Digital Audio
      1. Making Digital Audio Files
      2. Editing Digital Recordings
    3. MIDI Audio
    4. MIDI vs. Digital Audio
    5. Multimedia System Sounds
    6. Audio File Formats
    7. Vaughan’s Law of Multimedia Minimums
    8. Adding Sound to Your Multimedia Project
      1. Space Considerations
      2. Audio Recording
      3. Keeping Track of Your Sounds
      4. Audio CDs
      5. Sound for Your Mobile Phone
      6. Sound for the Internet
      7. Testing and Evaluation
      8. Copyright Issues
  13. 5. Animation
    1. The Power of Motion
    2. Principles of Animation
    3. Animation by Computer
      1. Animation Techniques
      2. Animation File Formats
      3. Motion with SVG in HTML5
    4. Making Animations That Work
      1. A Rolling Ball
      2. A Bouncing Ball
      3. Creating an Animated Scene
  14. 6. Video
    1. Using Video
    2. How Video Works and Is Displayed
      1. Analog Video
      2. Digital Video
      3. Displays
    3. Digital Video Containers
      1. Codecs
      2. Video Format Converters
    4. Obtaining Video Clips
    5. Shooting and Editing Video
      1. Camcorders
      2. Smartphones and Tablets
      3. Storyboarding
      4. Lighting
      5. Chroma Keys
      6. Composition
      7. Titles and Text
      8. Nonlinear Editing (NLE)
  15. 7. Making Multimedia
    1. The Stages of a Multimedia Project
    2. What You Need: The Intangibles
      1. Creativity
      2. Organization
      3. Communication
    3. What You Need: Multimedia Skills
      1. The Team
      2. The Sum of Parts
    4. What You Need: Hardware
      1. Windows vs. Macintosh
      2. Connections
      3. Memory and Storage Devices
      4. Input Devices
      5. Output Devices
    5. What You Need: Software
      1. Text Editing and Word Processing Tools
      2. OCR Software
      3. Painting and Drawing Tools
      4. 3-D Modeling and Animation Tools
      5. Image-Editing Tools
      6. Sound-Editing Tools
      7. Animation, Video, and Digital Movie Tools
      8. Helpful Accessories
    6. What You Need: Authoring Systems
      1. Helpful Ways to Get Started
      2. Making Instant Multimedia
      3. Types of Authoring Tools
      4. Objects
      5. Choosing an Authoring Tool
  16. 8. Planning and Costing
    1. The Process of Making Multimedia
      1. Idea Analysis
      2. Pretesting
      3. Task Planning
      4. Prototype Development
      5. Alpha Development
      6. Beta Development
      7. Delivery
    2. Scheduling
    3. Estimating
      1. Billing Rates
    4. RFPs and Bid Proposals
      1. The Cover and Package
      2. Table of Contents
      3. Needs Analysis and Description
      4. Target Audience
      5. Creative Strategy
      6. Project Implementation
      7. Budget
  17. 9. Designing and Producing
    1. Designing
      1. Designing the Structure
      2. Designing the User Interface
    2. Producing
      1. Starting Up
      2. Working with Clients
      3. Tracking
      4. Copyrights
      5. Hazards and Annoyances
  18. 10. Content and Talent
    1. Acquiring Content
      1. Using Content Created by Others
    2. Ownership of Content Created for a Project
    3. Acquiring Talent
      1. Locating the Professionals You Need
      2. Working with Union Contracts
      3. Acquiring Releases
  19. 11. The Internet and Multimedia
    1. Internet History
    2. Internetworking
    3. Multimedia on the Web
    4. Developing for the Web
    5. Text for the Web
    6. Images for the Web
    7. Sound for the Web
    8. Animation for the Web
    9. Video for the Web
  20. 12. Mobile Multimedia
    1. Digital Revolution Worldwide
    2. Mobile Hardware
    3. Connections
      1. 3G vs. 4G
    4. Mobile Operating Systems
    5. Case Study: A Simple Stock Control App
  21. 13. Delivering
    1. Testing
      1. Alpha Testing
      2. Beta Testing
      3. Polishing to Gold
    2. Preparing for Delivery
      1. File Archives
    3. Delivering on CD-ROM
      1. Compact Disc Technology
      2. Compact Disc Standards
    4. Delivering on DVD
      1. DVD Standards
    5. Wrapping It Up
    6. Delivering on the World Wide Web
    7. Delivering Through an App Store
  22. Glossary
  23. Index