O'Reilly logo

Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

Sensation, Perception, Conception, Attribution, and Attitude

When conceptual thoughts, perceptual judgments, and sensational attitudes form in our expressive behaviors, the natural instincts are at work in the same way a group of musicians plays a piece of music without a lesson.

Chapter Objectives

When you have read this chapter you should be able to:

  • describe sensation, perception, conception, attribution, and attitude as the basic foundation for an individual’s behavior,

  • describe the physical and metaphysical characteristics of an individual,

  • present seven major components of multiple intelligence,

  • note the nature of individual differences in organizations,

  • discuss basic differences among conceptual and perceptual behavior, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required