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Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar

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Chapter 5

Foundations of the Individual Identity: Quiddity and Kinetic Needs, Motives, and Drives

The essence of the motives of existence in human beings is the holistic reflection of the quiddity of human needs.

Chapter Objectives

When you have read this chapter you should be able to:

  • define the concept of needs and describe the basic motivational process,

  • describe several historical and contemporary perspectives of needs and motivation theories,

  • discuss three important need theories, and

  • discuss three important theories of motivation.

Introduction

In this chapter, I want to focus on how people are motivated effectively to work in different cultural environments. It is the objective of this chapter to link the theories to practice. In the ...

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