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Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar

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Chapter 3

Understanding Global Environments and Cultural Value Systems

The unexamined cultural value system of a society does not serve the means and ends of civilized people.

Chapter Objectives

When you have read this chapter you should be able to:

  • understand the concepts of a society,

  • indicate why people behave in different ways,

  • define culture,

  • know how knowledge can help us better understand other cultures, and

  • understand how society at large orients human beings toward continuity in their lives.

Introduction

The theme of this chapter concentrates on people around the world who have different grouping structures and how these structures have bearing on people’s cultural orientation and behavior. More specifically, in the following pages, ...

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