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Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar

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Chapter 2

Multicultural Understanding

Multicultural understanding is a just cause for coexistence.

Chapter Objectives

When you have read this chapter you should be able to:

  • understand human nature and indicate why people behave in different ways,

  • define components of our culture,

  • know what the concept of culture is and how it can help us better understand other cultures, and

  • understand how society at large orients human beings toward continuity in their lives.

Introduction

As discussed in the previous chapter, this text is essentially concerned with finding and analyzing the major factors that impact multinational organizational behavior. The list of those variables is long and contains some complicated concepts. Many of the concepts—conception, ...

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