Key Points
• Decision framing includes identifying and structuring the values, objectives, and evaluation measures the decision maker intends to use to assess the alternatives, as well as developing the set of alternatives.
• The reason for caring about a decision, especially an important one, is the impact that the decision has on our ability to achieve specific objectives. After the objectives have been identified, they should be structured into a hierarchy. After they have been structured, evaluation measures should be developed to clearly define and quantify the objectives.
• Alternatives are means for achieving specific objectives. Since the best alternative will be selected from the set of identified alternatives, it is critically important ...
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