Mr. Shmooze: The Art and Science of Selling Through Relationships

Introduction

This is the story of a man who makes a phenomenal living by leading an extraordinary life. In fact, maybe I should reverse that sequence. This is the story of a man who leads an extraordinary life and happens to make a phenomenal living while he is at it.

You see, it is hard, perhaps impossible, to categorize a man like Mr. Shmooze because there is no one else quite like him. All I know is that if I have seen it once, I have seen it a hundred times ... a person can be having a perfectly ordinary day when along comes Mr. Shmooze. Presto! A warm experience, a great memory, a special relationship, often for life. And once that special connection has been made, it is only a matter of time before mutual benefits are exchanged, often in the form of a business transaction.